Case Study Brand Jordan Selling a Legend Essay Example

Contextual analysis Brand Jordan: Selling a Legend Essay Contextual analysis Brand Jordan: Selling a Legend Introduction March 2006 †Larry Miller, President of The Jordan Brand, at long last had a couple of seconds to unwind. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late evening sun. The most recent promoting effort was a triumph and deals were at an untouched high. In any case, Miller realized that presently was an ideal opportunity to get ready for tomorrow’s achievement. He went to the briefs around his work area, which contained different suggestions about how to improve the Jordan Brand’s assortment of competitor endorsers. Four likely endorsers specifically stuck out, each speaking to another vital heading for the brand to take. Mill operator expected to choose which, assuming any, of these people he might want to seek after. He realized that Michael Jordan, who had last say on this issue, would expect a persuading contention regardless of what Miller chose. He recalled a portion of the key occasions that truly characterized the Jordan Brand†¦ Shaping Brand Jordan The Shoe that Changed Everything Nike marked Michael Jordan to a support bargain in 1984 out of the University of North Carolina, where his fruitful school b-ball vocation had incorporated a national title. Jordan was an uncommon competitor known for high-flying dunks. In 1985, Nike delivered a shoe called the â€Å"Air Jordan† planned in the red and dark shading plan of the NBA group Jordan played for, The Chicago Bulls. The shoe was exceptional for its outrageous looks (practically all ball shoes around then were essentially white in shading) and for its utilization of Nike’s new compacted air padding innovation, Nike Airâ„ ¢. We will compose a custom article test on Case Study Brand Jordan: Selling a Legend explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Case Study Brand Jordan: Selling a Legend explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Case Study Brand Jordan: Selling a Legend explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The NBA at first restricted the shoe since its surprising red and white shading plan damaged existing association clothing standard principles, making a discussion in the media that induced across the board national inclusion. This assembly of the shoe’s properties, the debate of the boycott, and Jordan’s growing star power transformed the Air Jordan into a looked for after shoe. Shocked by the significant level of interest, Nike delivered a great many units of the Air Jordan in 23 shading variations, in the long run leaving retailers overwhelmed with additional sets. Having gained from their mix-up, in 1986 Nike discharged a total overhaul of the Shoe known as the Air Jordan II in deliberately constrained amounts. This procedure of discharging a set number of updated Air Jordans every year, a similar shoe where Jordan would play, was a unique plan of action, yet profoundly effective. Nike bolstered the dispatch of each Air Jordan with important TV publicizing efforts that featured various parts of his character. Acclaimed movie chief Spike Lee helped make the Air Jordan a superficial point of interest in the famous 1989 promotions delineating Lees Mars Blackmon character pitching the Air Jordan III while announcing, â€Å"It’s Gotta Be the Shoes! † Even after 20 years, each arrival of the new Air Jordan was foreseen by fans who energetically grabbed them up from retailers around the globe. The shoe kept on being an innovator in the footwear business as far as item structure, specialized highlights, and imaginative bundling. The Seeds of the Jordan Brand The Nike representatives with whom Jordan worked most firmly turned into his partners and companions. He confided in them to assemble footwear that was a genuine portrayal of him as a player. The closeness of these individual connections was an advantage for all required until architect Peter Moore and advertising chief Rob Strasser chose to leave Nike in1987 and had all the earmarks of being taking Jordan with them. In a strained gathering including Jordan, his folks, and Nike author Phil Knight, architect Tinker Hatfield divulged the Air Jordan III. In a troublesome choice between different people who had earned his trust, Jordan decided to remain with Nike. When Jordan completely dedicated to Nike, he was firm in his devotion. As an individual from the 1992 US Olympic Basketball â€Å"Dream Team,† he broadly concealed a competitor’s logo on his warm-up suit as a demonstration of faithfulness to Nike. It would in the long run become evident that Jordan’s impact stretched out a long ways past b-ball fans. In 1996, he showed up in a film called Space Jam, in which he got top charging alongside animation character Bugs Bunny. He again end up being a trailblazer as competitors showed up more regularly in include films and support more items random to sports. Certain individuals inside Nike, among them Howard White and Tinker Hatfield, accepted at an early stage that Jordan could be significantly more than a competitor who supported shoes. As right on time as 1988, there were plans to begin a brand around Michael’s one of a kind character and wide intrigue (see Appendix X). Michael Jordan Achieves Immortality Between 1991 and 1998, Jordan won six NBA titles with the Chicago Bulls and an Olympic Gold award for the U. S. B-ball group. Having additionally earned five MVP grants and ten NBA scoring titles, he got one of the most adorned competitors ever. In the wake of winning three back to back NBA titles finishing up with the 1992-93 season, Jordan resigned from ball so as to contend as an expert baseball player. After a short and fair baseball vocation, he came back to play for the Chicago Bulls in 1995. Just as much the pioneer and contender he had been previously, Jordan won another three continuous NBA titles before resigning by and by after the 1997-98 season. Jordan likewise gathered numerous popular minutes, for example, game dominating shots and uncommonly athletic plays that assisted with characterizing his notoriety. His match dominating shot in the last round of the 1998 NBA Finals against the Utah Jazz left a last, permanent impression of his grip play, executioner nature and momentous aptitude in gaining his group triumphs. People everything being equal, classes, ages, and sexual orientations could apparently relate to him. The Jordan name got equivalent with strength, greatness and regard. Indeed, even in 2006, eight years after his retirement from the Bulls, it was still extremely normal for an excellent competitor to be applauded as â€Å"the next Michael Jordan† or â€Å"the Michael Jordan† of their game. Brand Jordan Director of Marketing, Cliff Torng, considers this â€Å"keeping the Michael Jordan-ness† in the public eye alive. Torng’s Marketing group even tracks how often Jordan’s name is utilized in famous media as an approach to check the estimation of the Jordan Brand. He reasons that â€Å"when individuals use Michael to exemplify something that is the best, they keep Michael and the brand pertinent. † Air Jordan Survives a Test Many inside Nike thought the ride was over when Jordan shockingly resigned in 1993. It was generally expected that the Air Jordan IX, which was being structured around then, had no future. Without the approval of having Jordan wear the shoes on the b-ball court, pundits contended, nobody would purchase the item. It was uniquely through the confidence of those Nike workers who accepted that Jordan’s impact was more noteworthy than his on-court execution that the shoe was finished and discharged. The achievement of that shoe in spite of Michael never playing in it offered confidence to the practicality of Michael Jordan as a brand, as opposed to only a player. During this period, the manner by which Nike advertised Jordan developed as well. Instead of overlook the retirement, Nike confronted it head on with the Johnny Kilroy promotion battle. Since such huge numbers of individuals thought that it was unimaginable that Jordan would resign at the summit of his profession, the advertisements depicted him covertly playing ball under an expected name. The promotions were amazingly famous, again demonstrating Jordan’s significance in any event, when not playing ball. After his surprising return, Nike ran promotions that highlighted Jordan’s mythic status by demonstrating him perform ball moves in moderate movement as eyewitnesses feel overwhelmed. Brand Jordan Comes to Life At the point when Jordan again resigned at the highest point of his game in 1998, Nike was readied. Presently accepting that the â€Å"Jordan† name was ground-breaking enough to turn out to be in excess of a Nike shoe, Nike propelled The Jordan Brand as an auxiliary of Nike, Inc in 1999. Having just supplanted the Nike Swooshâ„ ¢ on Air Jordan shoes in 1991, the Jumpman logo presently showed up on extravagance athletic clothing also. The dispatch of the Jordan brand was featured by the â€Å"Overjoyed† promotion battle, in which Jordan was appeared in a suit instead of a ball uniform, filling in as motivation for a gathering of hand-chose competitor endorsers of the Jordan Brand. Among these competitors were ball player Ray Allen, baseball player Derek Jeter, and fighter Roy Jones, Jr. The way toward underscoring Jordan as a guide instead of as a player had extremely recently started in 2001 when Jordan came back to the NBA as a player for the Washington Wizards. Brand Jordan officials were worried that this move would hurt the brand or confound purchasers. Following two years of play that was not as much as Jordan-can imagine, he resigned for the third and last time. A long way from being hurt, Brand Jordan was shockingly unaffected. As fans, people were appreciative to have one final opportunity to see Jordan play. In any case, as buyers, they appeared to perceive that Brand Jordan was free from the on-court play of its namesake. Torng justified the circumstance along these lines: obviously Michael isn’t on the court moving us with new accomplishments, however on the off chance that you investigate

Pick n pay free essay sample

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What Coping Strategies Are Effective to Manage Stress

What Coping Strategies Are Effective to Manage Stress Stress Management Management Techniques Print What Coping Strategies Can Help Manage Stress? From Meditation to Journaling, Three Highly Effective Ways to Manage Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on November 01, 2018 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Siri Berting / Blend Images / Getty Images According to the annual Stress in America survey, most American people of all ages are stressed and a significant proportion feels their coping abilities are inadequate. Further, they report feeling that the stress is affecting their health, both physically and emotionally. The survey results tend to fluctuate a little each year, but the findings generally show the same pattern: people need to find effective ways to relieve stress in their lives, and they face a variety of stressors. And these findings can very likely apply to people of all countries as we all face stress in our lives. With people feeling more and more stressed as they grapple with competing priorities, demanding schedules and worrying about money, stress is more the rule than the exception.  With all of these things going on, it can be easy for your health to be impacted. Its important to manage your stress levels in a healthy way; below are a few strategies that may help you better control your situation.   Calming Coping Strategies First, it’s helpful to calm your physiology so you reverse your stress response. When your stress response is triggered, you process information differently and you can feel physically and emotionally taxed. If this state is prolonged, it can escalate to chronic stress. One useful tip to calm yourself is to go to a quiet place and take deep, long breaths. Breathe in, hold for five seconds, then exhale slowly. Repeat several times. This exercise can help soothe your nerves and slow a racing heart.   For other ideas, try these strategies to calm down quickly, or these 5-minute stress relief strategies for some quick coping strategies. Calming strategies include the following: MeditationBreathing exercisesAromatherapy   Emotion-Focused Coping Strategies There are two main types of coping strategies: emotion-focused coping strategies and solution-focused coping strategies. These include coping strategies like maintaining a sense of humor and cultivating optimism, where the situation doesn’t change, but your perception of it does. These strategies are great to use in many of the situations you’ve mentioned where you have little ability to control what happens, and you need to see your stressors as a challenge instead of a threat or change the way you respond to your circumstances in order to diffuse some of the stress involved. See this article on coping with stress for more on emotion-focused coping strategies. The following techniques are examples of emotion-focused coping: Journaling about your emotionsPracticing loving-kindness meditation to increase self-compassionUsing visualization strategies to increase positive feelings   Solution-Focused Coping Strategies Sometimes there’s nothing you can do to change a situation, but often you’ll find an opportunity to take action and actually change the circumstances you face. These types of solution-focused coping strategies can be very effective for stress relief; often a small change is all that’s required to make a huge shift in how you feel. For one thing, one change can lead to other changes, so that a chain reaction of positive change is created, opportunities are opened up, and life changes significantly. Also, once an action is taken, the sense of being trapped with no optionsâ€"a recipe for stressâ€"can dissipate quickly. It’s important to be thoughtful about which actions to take, as each situation may call for a unique solution, but a less-stressed mind can more easily choose the most beneficial course of action. These types of solution-focused techniques include the following: Using time-management strategies when you feel overwhelmed by a busy scheduleTalking to HR if you feel overwhelming demands or harassment at workUsing conflict-resolution strategies to mitigate the stress in a relationship   While these techniques can be time-consuming, reducing your stress is necessary to improve your well-being and mental and physical health. If youre feeling overwhelmed, work through these strategies in order to calm your nerves and allow yourself to relax. If your stress levels do not decrease, it may be a good idea to talk to a therapist or your primary healthcare provider. They can help you identify ways to minimize your stress and develop nutrition and exercise plans to maintain your health as you handle your other obligations. Through coping strategies and good self-care with exercise, good food and plenty of sleep, you can manage your stress healthfully without long-term problems.   The Best Online Therapy Programs

Further Implementing Trauma Informed as Social Workers in The United States - Free Essay Example

Sample details Pages: 10 Words: 2943 Downloads: 10 Date added: 2019/03/18 Category Society Essay Level High school Tags: Social Work Essay Did you like this example? Introduction Hard to acknowledge, and even harder to talk about, is the shocking aftermath of trauma looks like for children in the United States, and around the world. More than two thirds of children in the United States experience a traumatic event or circumstances-such as abuse or neglect, death of a loved one, or community violence-by the time they turn 16. Young children (birth to age five), in particular, are disproportionately exposed to traumatic events and circumstances (Bartlett, 2016). Exposure to trauma during childhood can dramatically increase a persons risk for 7 out of 10 of the leading causes of death in the U.S. This includes high blood pressure, heart disease, and cancer. Aftermath from childhood trauma is now being treated as a national public health crisis (Harvard, 2015). After several decades of research and investigation, many medical professionals are shifting to utilizing a concept known as Trauma Informed Care, so that instead of asking What is wrong with you? the question becomes What happened to you? (Kelly, 2014). According to the Substance Abuse and Mental Health Services Administration (SAMHSA), they define the trauma-informed approach as A system that realizes the widespread impact of trauma and understands potential paths for recovery; 1. Recognizes the signs and symptoms of trauma in clients, families, staff, and others involved with the system 2. Responds by fully integrating knowledge about trauma into policies, procedures, and practices 3 . Seeks to actively resist re-traumatization. (SAMHSA, 2018). Don’t waste time! Our writers will create an original "Further Implementing Trauma Informed as Social Workers in The United States" essay for you Create order The goal of this paper is to educate and emphasis the problem at hand, which is that soldiers are not the only people who experienced horrific traumas: they are our neighbors, siblings, and students. Many of them are children and young adults. As mentioned previously, trauma informed care asks a patient what has happened to them, as an attempt at getting to the root. Children, teens and young adults are some of the most vulnerable populations in our society. Children all over the country, and world, experience trauma and do not have the ability to advocate for themselves. Indicators of trauma include having an alcoholic parent, experiencing sexual abuse, natural disasters, accidents, and human trafficking (Van Der Kolk, 2014). Dr. Van Der Kolk, as well as Dr. Nadine Burke (another famous psychiatrist who has devoted her life to working with trauma victims), and many others believe that the way in which we treat trauma patients can drastically improve not only their quality of life bu t expected life span as well. With children, this is crucial, and can alter the course of their lives. The question posed in this paper is this: what mental health professionals can do in implementing Trauma Informed Care for children and teens, who are need of protection due to the traumas that they have experienced. We will be referring to literature written by leading researchers in this field, as well as studies performed on outcomes, in supporting my case. Trauma Informed Care We have learned that trauma is not just an event that took place sometime in the past; it also the imprint left by that experience on mind, body, and brain. This imprint has ongoing consequences for how the human organism manages to survive in the present. (Van Der Kolk, 2014) Humans have been experiencing trauma since the dawn of time, but it is in the last 30 years that it has become widespread through multiple disciplines, as mental health workers, doctors, substance-abuse treatment centers, are more actively aiming to address how trauma does change somebodys life. The emergence of the feminist movement, and the voices of survivors of interpersonal trauma, (as seen in the rape crisis centers and the domestic violence movements) paired with developments in the scientific world resulted in significant shifts in treatment practices. In 1985, the International Society for Traumatic Stress was founded in the United States and served as a focal point for professionals searching for answers to support highly traumatized populations. By 1989, the United States Department of Veterans Affairs had created the National Center for Post-Traumatic Stress Disorder (Wilson, Pence, Conradi, 2013). According to Dr. Bessel Van Der Kolk, author of The Body Keeps Score, more than half of the people who seek psychiatric care have been assaulted, abandoned, neglected, raped as children, or witnessed violence in their family (Bessel, 2014). He notes I was often surprised by the dispassionate way patients symptoms were discussed and how much time was spent on trying to manage their suicidal thoughts and self-destructive behavior, rather than on understanding the possible causes of their despair and helpless. This, of course, occurs in adults who have often spent a life time in misery. If we could identify the event and begin work with children, it could save years of misery. Another lead figure in TIC, Dr. Nadine Burke stated this in a Ted talk about Trauma Informed Care: instead of writing prescription after prescription, for people drinking water from the same well with the same symptoms, she wants to march up to the well, look inside, and figure out just what is in that well. This is the public health perspective, and patients who have experienced trauma are so widespread and common, that Dr. Burke labels trauma as The biggest public health crisis facing our country. So, what does it mean to be Trauma-Informed? 2005 marked the creation of the National Center for Trauma- Informed Care (NCTIC). The NCTIC suggested that every part of an organization seeking to be trauma-informed-its organizational structure, its management systems, and its service delivery. To be assessed and potentially modified to include a basic understanding of how trauma affects the life of an individual seeking services. Trauma-informed organizations, programs, and services are based on an understanding of the vulnerabilities or triggers of trauma survivors that traditional service delivery approaches may exacerbate, so that these services and programs can be more supportive and avoid re-traumatization. (National Center for Trauma-Informed Care, 2012). It is crucial to emphasize that the goal is to avoid re-traumatization. The following will list ways in which we can avoid this. The Oxford University School of Social Work has identified central themes essential for optimal trauma informed care. For the purpose of this paper, these themes will apply for Social Workers specifically. The first essential component is to maximize physical and psychological safety. The last thing that we should ever do is re-traumatize a patient. In focusing on treatment for those age 18 and under, an example that maximizes the safety of a child or teen, would be in removing a child from a dangerous home setting, and placing them in a physically-safe foster home. The Oxford School of Social Work states, however, that although the child may be physically safer, they may not feel psychologically safe, despite leaving the toxic setting. When feeling psychologically unsafe, we tend to see (often) maladaptive coping mechanisms emerge. This can include substance abuse, aggression and violence, high-risk-taking activities, and self-mutilation. The child (and his or her siblings) may continue to feel psychologically unsafe long after the physical threat has been removed or he or she has been relocated to a physically safe environment. (Wilson et al., 2013). Secondly is the notion of partnering with clients. Patients should be given choices and an active voice in decision-making on both an individual and systemic level, allowing choice and collaboration. This can help them reclaim the power that was taken away from them during the trauma, enhance their resilience, and provide important information to providers and the system. (Wilson et al., 2013). Third, it is crucial to identify trauma-related needs of clients. The following includes the 12 Core Concepts of Understanding Traumatic Stress Responses in Childhood, created by The National Child Traumatic Stress Network. The interventions have been written specifically for children. Traumatic events are inherently complex. (NCTSN, 2012) Trauma occurs within a broad context that includes childrens personal characteristics, life experiences, and current circumstances. (NCTSN, 2012) Traumatic events often generate secondary adversities, life changes, and distressing reminders in childrens daily lives. Examples of adversity include family separations, financial hardship, relocations to a new residence and school, social stigma, ongoing treatment for injuries and/or physical rehabilitation, and legal proceedings. Children can exhibit a wide range of reactions to trauma and loss. (NCTSN, 2012) Post-traumatic stress and grief reactions can develop over time into psychiatric disorders, including post-traumatic stress disorder (PTSD), separation anxiety, and depression. Childrens post-trauma distress reactions can also exacerbate preexisting mental health problems including depression and anxiety. Awareness of the broad range of childrens potential reactions to trauma and loss is essential to competent assessment, accurate diagnosis, and effective intervention. Danger and safety are core concerns in the lives of traumatized children. Exposure to trauma can make it more difficult for children to distinguish between safe and unsafe situations and may lead to significant changes in their own protective and risk-taking behavior. (NCTSN, 2012) Traumatic experiences affect the family and broader caregiving systems. (NCTSN, 2012) Protective and promotive factors can reduce the adverse impact of trauma. Examples include having a primary caregiver, possessing a strong social support network, the presence of reliable adult mentors, and a supportive school and community environment. (NCTSN, 2012) Trauma and post-trauma adversities can strongly influence development. (NCTSN, 2012) Developmental neurobiology underlies childrens reactions to traumatic experiences. Exposure to multiple traumatic experiences carries a greater risk for significant neurobiological disturbances, including impairments in memory, emotional regulation, and behavioral regulation. Conversely, ongoing neurobiological maturation and neural plasticity also create continuing opportunities for recovery and adaptive developmental progression. (NCTSN, 2012) Culture is closely interwoven with traumatic experiences, response, and recovery. (NCTSN, 2012) Challenges to the social contract, including legal and ethical issues, affect trauma response and recovery. (NCTSN, 2012) Working with trauma-exposed children can evoke distress in providers that makes it more difficult for them to provide good care. (NCTSN, 2012) IMPLICATIONS FOR SOCIAL WORK Stated in the last section, we identified the 12 Core Concepts of Understanding Traumatic Stress Responses in Childhood, created by The National Child Traumatic Stress Network. These 12 concepts provide clear cut considerations for working within the framework of Trauma Informed Care. At the same time, there is no manual on how best to treat trauma victims. Much of what a social worker can do exists in the small details. The publication Social Work Today has created a comprehensive list of what it means to be trauma informed. These are things that a client will notice and will help them in treatment. Environment of Care/Staff Appearance/Staff Behavior For starters, when a client walks in to your facility, the goal is for them to feel comfortable and safe. Social workers can create a comforting environment with seating arrangement, music, colors, and plants. When working with traumatized children, this is especially crucial. Staff should wear clothing that is not distracting and is professional. When interacting, social workers use eye contact, are speaking clearly, and are attentive to the client (Ko, 2008) Organizational Understanding Next there are components on a grander scheme that the company as a whole must practice. First and foremost, the company needs to have a trauma-trauma-informed policy in place. The staff members will have been educated in trauma informed care and are continuously assessing for trauma. Staff should have an organizational plan for handling behavioral crisis. Feedback must be given amongst the staff members, to ensure that they are always growing and communicating (Ko, 2008) Treatment Considerations With the patient first mentality, treatment goals should reflect consumer preferences at all times. The treatment will then be implemented across disciplines. We must offer choices as often as possible. Our language should be casual, and responsive. Noticing details such as seating for the client must be taken into consideration. Working in an anti-oppressive manner by considering the culture of origin and incorporating this in the treatment plan is vital. A key area to be practiced with the utmost respect is in practicing boundaries for our patients. This includes physical boundaries, being aware of touching the patients: even a handshake is something that could be considered triggering. In addition to physical boundaries there are social boundaries as well. Jokes and certain stories could convey a sense of risk or threat (Ko, 2008). Social Work: Core Values and Ethics Trauma Informed Care can be directly applied to the 6 core values and ethics of social workers. The following will discuss ways that the values are best applied to TIC for social workers specifically. Service Social workers regularly elevate the needs of others above their own personal interests and use their skills and knowledge (from education and experience) to help people. Social workers often volunteer their time-in addition to their paid services-with no expectation for financial reward (Social Work Core Values, 2018). This statement is pertinent to TIC because many of the children/young-adults who have experienced trauma and are receiving service are in pain and working with them will likely not be an easy feat. Social Justice Social workers advocate on behalf of the oppressed, the voiceless, and others who are unable to advocate for themselves (Social Work Core Values, 2018). Many victims of trauma have unable to fight for themselves, and it is our role as social workers to aide in any way that we can. Dignity and Worth of the Person Every person is different, with different cultural and social values. Social workers are mindful of those differences, treating each person with dignity and respect and promoting their clients capacity and opportunity to address their own needs and improve their personal situations. Social workers must be cognizant of their duties to both individual clients and to society as a whole and seek solutions for their clients that also support societys broader interests. (Social Work Core Values, 2018). Respect and dignity are often lacking in the lives of trauma survivors, so it is the social workers role to help in learning how to ask for respect and dignity, and how to practice it within ourselves. Importance of Human Relationships Social workers connect people who need assistance with organizations and individuals who can provide the appropriate help. Social workers recognize that facilitating human relationships can be a useful vehicle for creating change, and they excel at engaging potential partners who can create, maintain, and enhance the well-being of families, neighborhoods, and whole communities. (Social Work Core Values, 2018). Having some degree of trust between patient and provider are mandatory for practicing TIC effectively. We can build this trust with trauma victims by listening, brainstorming, and doing our best to access as many resources as possible. Integrity In order to facilitate these relationships and improve others lives, social workers must exhibit trustworthiness at all times. Each social worker must be continually aware of the professions mission, values, and ethical principles and standards, and set a good example of these components for their clients. By behaving honestly and responsibly, social workers can promote the organizations with which they are affiliated while also creating the most value for the populations they serve. (Social Work Core Values, 2018). In working with a vulnerable population, being trustworthy is the only way to operate. Competence The importance of ethics and values in social work is more than just compliance with regulations and requirements. In a profession in which the clients are often vulnerable and unable to advocate for themselves, its necessary that those advocating for them be passionate about empowering those who are vulnerable, oppressed, or poverty-stricken. (Social Work Core Values, 2018). Findings and Conclusions The question posed in the beginning of this paper asked how best social workers can operate from a trauma informed lens in practice with children and teens under the age of 18. 17,000 people were asked to complete a 10 question survey names ACES (Adverse Childhood Experiences) questionnaire. Doctors found that regardless of social class or race, an alarmingly high number of adults had experienced at least one event that the doctors classified as a traumatic event as children. Two thirds of the 17,000 people in the ACE Study had an ACE score of at least 1. 87 percent of those had more than one. A traumatic event according to ACES includes; witnessing violence in the home, being a victim of sexual or physical abuse, neglect, having a family member in prison, and living with someone using alcohol or drugs excessively. The effects of these traumas have profound impacts. Shortened life span, risk of mental illness, risk of disease and cancer, and risk of forming addictions are what makes this a public health crisis. Strengths and Limitations The Body Keeps Score is a crucial and informative book and holds its place as one of the most influential sources of information about Trauma Informed Care. In addition, the Adverse Childhood Experiences concept, created by Kaiser Permanente, is considered ground breaking. The limitations of TIC are prominent and have resulted in its slow emergence in the medical field. According to some psychologists, TIC is too grand of an idea, that might be too vague to implement on a grand scale. Wisconsin is considered the state to have the most success in being trauma informed, but at a cost. Taxpayer dollars pay for the difference in medical treatment. (Scheeringa, 2017). For now, it is crucial that more longitudinal studies be conducted in proving the efficacy of TIC. For now, it is still a relatively novel concept that has yet to become the staple for how we treat patients. Moving Forward In order to treat all people from a trauma informed lens., it is up to the professionals to create a standard for which an entire company will operate. Following the values of TIC, and holding each other accountable in doing so, this can aid in creating a standard for practice. More research must be done, and the long-term effects of trauma scrutinized further. By making Trauma Informed Care a top priority, we can get to the root causes of symptoms, and treat it for what it truly is.

Descriptive Essay - Original Writing - 1075 Words

He had you pressed up against his hotel door, hand shoved inside your panties and nibbling at the thin skin on your neck, feeling your heart pulse and speed up along with the movements of his hand. Both of you were drunk, however that didn’t stop you both from making out at the bar and somehow walking the streets to his hotel and now you’re here? Your mind blurred as he bit down roughly and leaned your head back on the door. His free hand snuck up your shirt, cupping your breasts. â€Å"Bed?† his voice was gruff and you felt the burn of his cheeks from the scruff he had forgotten to shave. â€Å"Fuck, please,† you latched your legs around his waist and your arms around his neck as he latched his mouth onto yours, walking backward onto the bed. You†¦show more content†¦Ã¢â‚¬Å"Maybe I can change the story and just say that Patrick Stump has a big mouth but fails to deliver.† â€Å"God, you’re such a bitch.† â€Å"Only for you, babe.† â€Å"Don’t call me that. Are you going to blow me?† â€Å"No. You’re fucking gross, why would I blow you?† â€Å"Ugh. Do you have a condom?† â€Å"Nope, thought you had one, Mr. ‘I-Sleep-With-Tons-of-Girls.’ Heard you have HIV, too.† â€Å"That was a joke! And fuck you!† â€Å"Bullshit. Eat me out?† â€Å"Not unless you blow me.† â€Å"Handjob?† â€Å"Fuck. Fine. Sit,† you crawled on his face, him latching on to your thighs and getting a good look at your pussy beforehand. â€Å"Fuck, can I tell everyone you have a perfect pussy?† â€Å"You’re never telling anyone about this.† He rolled his eyes and moved on comfortably and started. He licked up onto your clit and sucked. Hard. It made your eyes go back into your head and release a noise louder than either of you thought you would. For him, though, it was just encouragement and sped up. Forget the fucking alphabet, where the hell did this nerdy asshole learn to do this? Porn? Horny bastard, he probably did. He reached up from your thighs to your tits, twisting your nipples and sliding his hands onto your waist and just feeling. His eyes are closed, drinking you dry, and moved in sync with you when you grinded down on to his face and tugged at his hair. You felt the heat building up in your stomach, you pulled on

Prescription Drug Abuse And Its Effects On The Society

In the past year studies by the Centers for Disease Control have shown that one in twenty people in the United States alone us painkillers just for pleasure. Abuse of prescription drugs is a huge issue in our country, although many people use them solely for medical reasons, most people do not. According to Nora D. Wolkow, M.D., â€Å"An estimated 52 million people (20 percent) of those aged 12 and older) have used prescription drugs for non-medical reasons at least once in their lifetime.† (National Institute on Drug Abuse). This is now extremely common and is only becoming a bigger problem by the day. Prescription drug abuse causes a crippling affect on the abusers body by creating serious brain damage, increasing the rate of crime, endangering the lives of the abusers and the people around them, as well as ruining families completely, and taking a huge toll on the lives of teenagers and the elderly. â€Å"Prescription drug abuse is defined as the taking of medication in a manner other than that prescribed or for a different condition than that which the medication is described.† (Rice 342-343). A huge body of our society is affected by becoming addicted to prescription drugs. This often happens when one is in pain over his/her bodily conditions, and is prescribed either an opioid, depressants, or stimulants. A simple problem such as that turns into an even bigger one when the abuser becomes addicted. 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Picasso Persuasive Essay Example For Students

Picasso Persuasive Essay Picasso was an artist born on Oct.25, 1881 in Malaga, Spain. At age 15 he was admitted to the School of Fine Arts in Barcelona. Impatient under formal training the young Picasso went to Paris in 1900. There, tough constantly near starvation, he became infatuated with the street life of Montmartre, and made many studies of the citys poor. Between 1900 and 1906 he worked through nearly every major style of contemporary painting, from impressionism to Art Nouveau. Suddenly, the 20-year-old painter moved toward a symbolism of pathos and misery inspired by the Spanish painter El Greco. This was his Blue Period, so called because most of these paintings were dominated by various shades of blue, heigthening their mood of isolation and despair. After 1904 the brooding depression of the Blue Period changed to a quiet melancholy, and the colors of his paintings became more natural, delicate and tender in its range, with many redish and pink tones. This period is thus called the Pink Period. After 1906, under the influence of Cezanne, Iberian sculpture and African sculpture, Picasso began to paint in a more radical style. The human figures and their surrounding space are reduced to inter- secting planes which imply a multiple, dissected view of the world. The faces of the figures are seen simultaneously from frontal and profile positions, and their bodies are forced to submit to Picassos abstract pictorial language. Arts Essays